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Explore fundraising strategies in higher education with insights on donor engagement and practical applications in this essential textbook.

Description

Fundraising and Institutional Advancement: Theory, Practice, and New Paradigms offers a comprehensive exploration of philanthropy and fundraising within the context of higher education. Authored by experts Drezner and Huehls, this timely textbook delves into the multifaceted and interdisciplinary nature of fundraising, aiming to equip educators, administrators, and students with a rich understanding of the complexities involved.

The book meticulously covers a variety of pressing issues currently facing institutions of higher learning. These include the cultivation of donors, the burgeoning growth of fundraising efforts in community colleges and minority-serving institutions, and the engagement of young alumni. Additionally, the text addresses the vital role of volunteerism and the competing interests of diverse stakeholders in the advancement landscape.

One of the key features of this textbook is its integration of historical and theoretical foundations of fundraising. This framework is enriched by insights drawn from a wide array of literature and research, ensuring that readers are well-versed in the context from which current practices emerge. The authors do not shy away from discussing emerging donor populations, including women, communities of color, LGBTQ individuals, students, and young alumni, reflecting the evolving dynamics of philanthropy.

To bridge the gap between theory and practice, the book includes on-the-ground case studies that bring theoretical concepts to life. These real-world examples serve as a practical guide, illustrating how theories can be effectively implemented in fundraising campaigns and strategies. Readers will find that these case studies not only provide inspiration but also practical implications that can be applied in their own institutional contexts.

Moreover, the textbook poses guiding questions that challenge students and practitioners to think critically about existing literature and practices. These questions encourage a deeper engagement with the material, pushing readers to explore innovative approaches to fundraising and institutional advancement.

Key Features Description
Interdisciplinary Approach Integrates various fields to enhance understanding of fundraising.
Historical Insights Covers the theoretical background and evolution of fundraising practices.
Case Studies Provides real-world examples to illustrate application of theories.
Emerging Donor Populations Focuses on diverse groups contributing to fundraising efforts.
Guiding Questions Encourages critical thinking and exploration of new ideas.

This textbook serves as a crucial resource for higher education administrators, educators, and anyone interested in the advancement of institutions through effective fundraising strategies. By synthesizing research, theory, and practice, it empowers readers to navigate the intricate terrain of fundraising and make informed decisions that benefit their institutions and communities.

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