In today’s rapidly evolving educational landscape, the need for sound evaluation of academic programs has never been more crucial. The book Start, Stop, or Grow? offers a comprehensive approach to understanding the dynamics of program evaluation, focusing specifically on its importance in driving the cost and affordability of higher education.

This essential guide aims to equip academic leaders, trustees, and legislators with the knowledge they need to make informed decisions that will shape the future of education. It delves into the significant role that program evaluations play in determining whether graduates are adequately prepared for the workforce, whether they can sustain our society, and whether they can effectively pass down our cultural heritage.

One of the key themes in Start, Stop, or Grow? is the methodology for collecting and interpreting data related to program markets and economics. The author highlights common pitfalls that institutions encounter when undertaking these evaluations and provides actionable insights on how to rectify these issues. The reader will gain a clear understanding of the importance of combining qualitative judgment with quantitative data to arrive at robust evaluations.

The book underscores the necessity of a process that is not only inclusive and data-informed but also agile enough to keep pace with the rapid changes in knowledge, technology, society, and the economy. It recognizes that while data is invaluable, the human element remains essential in making evaluation decisions.

This book serves as a roadmap for making wiser and more successful choices in higher education administration. It provides a clear framework designed to ensure that universities deliver the education necessary to advance knowledge and benefit our society as a whole.

By the end of this insightful read, academic leaders will be better equipped to evaluate their programs critically and strategically. Start, Stop, or Grow? is not just a book; it is a vital resource for those committed to improving the landscape of higher education.